I have been meaning to do this story for weeks now...
What is the state of the magazine industry? Are magazine publishers experiencing the same casualties that the newspaper industry is facing, or is it simply a case of the haves and have nots? Look at how much People magazine was willing to pay for the pictures to Brad Pitt and Angelina Jolie’s twins! Was that investment worth it?
This morning on Money for Breakfast,we dove into this discussion with some great guests: Dr. Samir "Mr. Magazine" Husni, an authority in the sector and department chair at Ole Miss; Matt Kinsman, Managing Editor of Folio magazine; and Dave Kansas, President of FiLife.com.
Mr. Husni had some aggressive suggestions for the industry, including that newsstand prices be slashed by as much as 50%. He says subscriptions to magazines should not be less than 20-30% of the cover price... and he has a point! Some magazines charge 10% of the cost of the magazine on the newsstand through subscriptions. Is there something wrong with that model? How about the Internet? Is it hurting the business or helping the business? What does the future look like?
» Authenticity and Business Savvy = Mutually Exclusive?
[...] out these (short) clips of recent Fox Business coverage of the magazine industry. I read Samir Husni’s Mr. Magazine blog, which is often very interesting. And I’m [...]
August 21, 2008 at 7:12 pm
aboutthis blog
Alexis Glick is an anchor for FOX Business Network. Prior to joining FOX, Glick served as a correspondent for the Today Show and co-anchored the third hour of that program. Before her stint at NBC News, she was the senior trading correspondent for CNBC and reported from the floor of the New York Stock Exchange.
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» Authenticity and Business Savvy = Mutually Exclusive?
[...] out these (short) clips of recent Fox Business coverage of the magazine industry. I read Samir Husni’s Mr. Magazine blog, which is often very interesting. And I’m [...]