Glick Report
  • May 9, 2008 11:40 AM EDT by Alexis Glick

    Introducing the McGlick

    Ok. I admit it. I’m shameless! I LOVE McDonald’s!!!! Ever since I was a kid my dad and I would pop in for our weekly or bi-weekly McDonald’s visits. The ketchup, a huge allure, is the best in the business but, let’s face it they do have the BEST french fries in the business!!

    Several months ago I went the McDonald’s headquarters in Illinois and interviewed Chief Executive and Vice Chairman Jim Skinner. It was a big deal for me and a plum assignment. To learn more about the company, I talked to the CEO, a loyal McDonald’s employee for over three decades, and I ate my favorite food. NO BRAINER!!! While I was there I talked about my new favorite item: the snack wraps. That got me thinking why not make a snack wrap for breakfast with egg whites? A healthier option! They do have the breakfast burrito, but that’s not the same. So I convinced the PR team of Walt and Heidi (who I adore) and Skinner to let me come back and test the egg white wrap.

    And I did! Just a couple weeks ago I spent the day with the mastermind behind what you eat at McDonald’s every day, Chef Dan Coudreaut, director of Culinary Innovation and his team (four other equally impressive and well-known chefs). Chef Dan is responsible for putting the food on your plate in over 14,000 restaurants around the globe. He is the inventor, inspector and creator of the food that more than 25 million people in the U.S. eat every day. He has been called the most influential chef in America and rightly so. He dictates what the future looks like for McDonald’s.

    He also was nice enough to let me spend a day with him and learn how he selects which foods McDonald’s puts on its menus. It’s no easy science. In fact, one of the key issues he has to think about is whether there are enough crops or factories that can supply McDonald’s with the amount of the item needed. For example when he decided to create a salad with edamame and mandarin oranges, he had to be sure that he wouldn’t wipe out the supply in the US or affect the global supply chain. An amazing phenomenon!

    So here you go…..Chef Dan…what he sees in the future for McDonald’s and what he thinks about the McGlick (the name I recommended for the healthier egg wrap)!!!!

    By the way, the egg wrap that he made and we tested…..it was unbelievable! One of the best that I have EVER had…

    050908_breakfast_mcglick1.jpg

Art

Wow, that was amazing. They can't put shrimp in salads because they'd disrupt our oceans and starve Alaskans (who don't typically have McDoos around)! They are clearly the Wal-Mart of food. Alexis, you're the perfect interviewer. Your facial expressions and enthusiasm are infectious. It might have been the sharp cheese, but I've never seen a happier expression on your face as when you spent the day in the kitchen. What's it like when you hit the shoe store?

May 12, 2008 at 3:19 pm

Alan Tanenbaum

Some of the time spent on creating new foods might better be spent on refining the image of the people behind the counters who serve the food. My experiences as a customer have been less than satisfactory. Employees and managers alike look generally rumpled and sloppy; not the image you want for someone serving you food.

May 12, 2008 at 11:17 am

sunraja

I like McDonald's food...but I'm mostly in awe of their efficiency. Especially in the morning... 700 cals for $4 in less than 30 seconds... a monument to capitalism! and the packaging is so cheerful! the stock is pretty tasty too!

May 12, 2008 at 8:44 am

chuck

I've always like McDonalds. Especially thier shakes. U can find McDonalds virtually all over Vicksburg Ms. What I've been watching is what Arby's is going to do Wendys since they acquired them last month. In the past Arby's had two restraunts here but they closed them in the late '90s and early 2000s. Now a new Wendy's is schelduled to be built on Clay street but so far no construction work hasn't started. Makes me wonder if Arby's is going to close some Wendys here in the future. Bur McDonalds thrives down here like crazy.

May 9, 2008 at 1:03 pm

about this blog

  • Alexis Glick is an anchor for FOX Business Network. Prior to joining FOX, Glick served as a correspondent for the Today Show and co-anchored the third hour of that program. Before her stint at NBC News, she was the senior trading correspondent for CNBC and reported from the floor of the New York Stock Exchange.

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