Get this the gaming industry last year reported $9.5 billion in software sales! HUGE…..that’s right. Last night Activision reported earnings and once again knocked the street off their feet thanks in large measure to Guitar Hero and Call of Duty. They gave strong guidance for 2008. Not bad for an industry that continues to grow and draw tremendous eyeballs.
Look at Take-Two Interactive’s release of Grand Theft Auto Four a week ago. They sold six million copies in its first week of sales grossing more than half a billion dollars breaking all records and beating the projections. A HUGE win for Take-Two!
So what will the future look like for the newly combined Activision and Vivendi soon to be known as Activision Blizzard? Will Electronic Arts succeed in their $2 billion offer to buy Take-Two Interactive and how do the blockbuster sales of Grand Theft Auto affect that deal? Michael Pachter, an analyst from Wedbush Morgan Securities and Marc Doyle, Co-Founder and Editor of Metacritic, a website that rates games based on performance and reviews, joined me this morning to talk about the future of the gaming industry. A subject that dominates in the Glick household! Take a look.
aboutthis blog
Alexis Glick is an anchor for FOX Business Network. Prior to joining FOX, Glick served as a correspondent for the Today Show and co-anchored the third hour of that program. Before her stint at NBC News, she was the senior trading correspondent for CNBC and reported from the floor of the New York Stock Exchange.
69 views