Glick Report
  • April 16, 2008 03:33 PM EDT by Alexis Glick

    Are Energy Drinks the Newest Drug?

    Every once in a while, I'll hear a story that gets my blood boiling. Did I say every once in a while? :) If you know me, you know I'm passionate about a lot of things... but this story in particular makes me crazy!

    Have you heard about this new product -- Blow Energy Drink Mix? It comes as a white powder in resealable vials meant to look like cocaine. The packaging contains a mirror and credit cards so that you can cut the lines of powder just as you would if you were doing cocaine. Outrageous - you got it!

    This morning on Money for Breakfast, I interviewed the CEO of Blow Energy Drink Mix, Logan Gola as well as California Congresswoman Mary Bono Mack who is furious about this product -- concerned that it poses health risks to young kids and teenagers and glorifies drug use. This morning, she had an opportunity to speak to Logan face-to-face and ask him the tough questions.

    Several points to note before you watch this video.

    1. Blow contains 240 mg of caffeine per serving. An 8.3 ounce of Red Bull contains 80 mg of caffeine. We know what Red Bull does to Britney. Imagine what it could do to a kid. According to The Miami Herald, energy drinks like Blow, Bawls, Monster, Rockstar, Pimp Juice, Dopamine, SoBe No Fear and Spike Shooter, contain up to 350 mgs per serving. That's equal to 10 CANS OF COKE!!!!

    2. What can elevated levels of caffeine do to your body if you are a kid or don't weigh very much? It can lead to higher heart rates, anxiety attacks, headaches, inconsistent sleep patterns and hypertension.

    3. The Food and Drug Administration contacted Gola and DESIGNATED THE DRINK AS A DRUG because "it is intended to affect the structure or any function of the body of a man or other animals and it is not generally recognized as safe and effective for its labeled uses and a new drug may not be introduced or delivered for introduction into interstate commerce unless an FDA-approved application is in effect for it," according to a warning letter the agency sent to Gola. The FDA, as of our interview this morning, had not received a response from the energy drink company, although Gola said his lawyers were in contact with them.

    Also of note is that Gola is a father, believes in free speech -- which we both know is his right -- and won't back down. Clearly he is not the first to do this and won't be the last. But it does pose a very important and problematic question: Are energy drinks becoming the drug of this generation? Time for the FDA to take a long hard look!!!!!!

    041608_breakfast_energy1.jpg

Owen

All of the furor over this product is simply giving him free advertising better than any he could buy. Congratulations, your outrage is helping him sell his product. Once you've decided that someone else's free speech has "gone too far", you open the door to someone else deciding that your's has.

April 17, 2008 at 11:20 am

Nathan Harris

Last year convenience stores pulled a product called cocaine. Maybe they will do that with this. The 12 to 20 year olds are the group using energy drinks. Mr. Gola is branding his drink after a drug, as a father I wish he would stop. Cocaine abuse is not a joke and causes serious problems in this country.

April 17, 2008 at 6:07 am

John Burnett

I do find the “Blow Energy Drink Mix” marketing way over the line! They actually are simulating doing lines of cocaine. It’s defiantly NOT the normal advertising as used by CocaCola (COKE), Opium Perfume or Cocaine Energy Drink. But it’s an issue for the courts...Not the FDA...It’s NOT A DRUG!!! May look like one...but it’s sugar and caffeine! Energy has long been associated with cocaine. It was “Coke” who first started such marketing and included the drug it in its original ingredients. Look at a 2 liter bottle of Diet “Coke”...You see “Coke” in Big Red Letters...you have to search for the small type on the bottom of the label to find “CocaCola”. Why do you think they call it “Coke”? It’s short for Cocaine! PERIOD... No matter what “KO” may CLAIM! “Coke” continues to “get away with such advertising” but recently such other beverage companies such as the makers of “Cocaine Energy Drink” have been harassed by the FDA. For What Reasons???...For following marketing practices that have been used for decades? SEX has always sold! How much more edgy can you get than sex? Minors are exposed to more sexual ad’s via print, TV, movies,etc. Whether you agree with the Supreme Courts decision or not...Larry Flint won that battle years ago. I’m a 45 yr old republican male and I never thought I’d drink energy drinks. But I and other co-workers had no problem dinking pot after pot after pot of coffee each day. Now I drink one or two cans of the Cocaine Energy Drinks per day...It’s the only one I like the taste of as Red Bull tastes nasty! Their sugar free tastes ok...but what's the use, it doesn't work. Neither does that new 5 Hour energy supplement you see at 7-11. And at my age and the hous I work I need a daily boost. It’s just Coffee -vs- Energy Drinks! Your Header should have read, “IS CAFEEN THE NEWEST DRUG WE’VE IGNORED FOR CENTURIES”? Products such as “Coke” and “Cocaine Energy Drink” are not the problem. The problem is that an age limit should be implemented on said products. Do you let your children drink coffee...or smoke? Well...let’s strive to pass legislation with age limits on energy drinks...Problem solved! The beverage companies will not like it...but it’s the correct thing to do...just as cigarettes and alcohol! Then the FDA can spend their time on What They Should Be Doing; dealing with Much More Urgent Issues such as approving drugs that can actually save peoples lives! I personally know of several drugs the FDA has "slow tracted" costing humans lives every day! I think an even bigger problem with minors is the killing, rape, and pillaging going on in these video games! God Bless America, Capitalism and the 1st Amendment!

April 16, 2008 at 8:40 pm

DJ Gemz

Being on MySpace and as a Music Artist I see kids GALORE sporting the Monster Power Drinks saying how they are addicted to them and etc... So this does go to show you they are a DRUG! Alexis, can you somehow subscribe me to your blogs? I have tried numerous times of finding your blogs again, and Fox News doesn't help by not being so friendly to navigate around :P Thanks for your wonderful blogs! Yours, DJ Gemz

April 16, 2008 at 5:05 pm

about this blog

  • Alexis Glick is an anchor for FOX Business Network. Prior to joining FOX, Glick served as a correspondent for the Today Show and co-anchored the third hour of that program. Before her stint at NBC News, she was the senior trading correspondent for CNBC and reported from the floor of the New York Stock Exchange.

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