Glick Report
  • March 4, 2008 09:42 AM EST by Alexis Glick

    How the White House Race Could Change Advertising

    On my last blog about the youth vote I mentioned an article about Sen. Obama's Internet strategy and how it is being used to change the way corporations advertise.

    Well, this morning I interviewed the advertising executive from Publicis who wrote about it. Take a look.

    030408_breakfast_digital.jpg

Kevin Werst

The historic nature of the Obama campaign is two fold. One is the attraction of voters who would otherwise not vote due to the frustration with Career Politicians and inside the Beltway "deals" of the powerful at the expense of the individual. This is not new though. The other is the ability to use technology to accomplish a fairly impossible result. This is new. Americans still have only scratched the surface on the power of technology to accomplish the impossible. Businesses realize there is real opportunity with technology, but stay stuck in the mentality that technology is a COST. It needs to be used to drive revenue. Or in the case of Obama, large numbers of voters.

March 4, 2008 at 10:00 am

chuck harrison

Look at has the internet has change politics. From fun raising which Howard Dean beneifited in 04. And Sen. Obama who embraced it and utilized it. Now on Youtube ond over video sites u can see thier commercials but leave comments alone. Not to mention u can see their bloopers too. I get a kick out the Obama Girl by the way. She's a trip. We need to bring back Wayne's World with Wayne and Garth.

March 4, 2008 at 11:38 am

robert

Alexis stated that in Ohio people were very worried about losing jobs OVERSEAS because of NAFTA. My recollection is that the U.S. is connected to both Mexico and Canada by land. In fact, we are on the same continent. So what does overseas have to do with anything.

March 4, 2008 at 9:33 pm

about this blog

  • Alexis Glick is an anchor for FOX Business Network. Prior to joining FOX, Glick served as a correspondent for the Today Show and co-anchored the third hour of that program. Before her stint at NBC News, she was the senior trading correspondent for CNBC and reported from the floor of the New York Stock Exchange.

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