March 4, 2008 9:42AM
How the White House Race Could Change Advertising
By Alexis Glick
On my last blog about the youth vote I mentioned an article about Sen. Obama’s Internet strategy and how it is being used to change the way corporations advertise.
Well, this morning I interviewed the advertising executive from Publicis who wrote about it. Take a look.
Comment by Kevin Werst
Mar 4th, 2008 at 10:00 am
The historic nature of the Obama campaign is two fold. One is the attraction of voters who would otherwise not vote due to the frustration with Career Politicians and inside the Beltway “deals” of the powerful at the expense of the individual. This is not new though.
The other is the ability to use technology to accomplish a fairly impossible result. This is new.
Americans still have only scratched the surface on the power of technology to accomplish the impossible.
Businesses realize there is real opportunity with technology, but stay stuck in the mentality that technology is a COST. It needs to be used to drive revenue. Or in the case of Obama, large numbers of voters.
Comment by chuck harrison
Mar 4th, 2008 at 11:38 am
Look at has the internet has change politics. From fun raising which Howard Dean beneifited in 04. And Sen. Obama who embraced it and utilized it. Now on Youtube ond over video sites u can see thier commercials but leave comments alone. Not to mention u can see their bloopers too. I get a kick out the Obama Girl by the way. She’s a trip. We need to bring back Wayne’s World with Wayne and Garth.
Comment by robert
Mar 4th, 2008 at 9:33 pm
Alexis stated that in Ohio people were very worried about losing jobs OVERSEAS because of NAFTA.
My recollection is that the U.S. is connected to both Mexico and Canada by land. In fact, we are on the same continent.
So what does overseas have to do with anything.